Horizon
2017 · Made for Cadillac with Gentex, shown at the Marfa Film Festival. 200 rear-camera mirrors in a ring you could put your hands on.
What it was. Horizon was a horizontal ring carrying 200 of Cadillac's
Rear Camera Mirrors on its outer face. Behind each mirror sat a camera
pointed at an LCD screen, driven by software we wrote. A sensor on every
mirror registered where you were standing, so the perspective shifted as
you moved around it. The colors ran as a pulsing gradient — the desert at
dusk and dawn — and intensified as you got closer.
When. 2017. Marfa Film Festival.
Made for. Cadillac, in collaboration with Gentex. Built at Midnight
Commercial with Daniel Rosenberg.
What it revealed. Cadillac wanted to show what the mirror could do by
taking it out of the car entirely. Two hundred of them in a ring turned a
spec sheet into something you could walk around and touch. People put
their hands all over it, which almost never happens with art in a room
like that. The handling was the explanation. Nobody had to be
told what the feature was for.
Interview Magazine covered it.
