Outhorse Your Email
Iceland trained three horses to answer your email. Google, Superhuman and 147 startups have been doing the same job without the hay, and the research on how that lands with the person reading it is not flattering.
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// Off My Bench · most weeks
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Me and a friend at the Bench
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Iceland trained three horses to answer your email. Google, Superhuman and 147 startups have been doing the same job without the hay, and the research on how that lands with the person reading it is not flattering.
Sep 17 · 4 min read
The good stuff from the Bench, plus the unfinished things I’m still chasing — in your inbox most weeks. One curious human, writing to other curious humans. No hype, no “in today’s fast-paced world.”
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Pick something I don't understand. Build the smallest version that would tell me if I'm wrong. Put it where people can see it. Do it again.